Tag Archives: B2B telemarketing

Telemarketing Tips – Engaging a Mobile Generation

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the start. But oddly enough, some of these viewers could have very well been workers watching the games right inside their desk/cubicle/even toilet.

 

This though is just one tiny reflection of a growing reality in the workplace. Technology and its accompanying attitudes are heralding a new generation. This same generation has long been held as the doom to traditional marketing strategies like telemarketing. Now would be a good time to review how to keep this practice alive and why doing so is actually critical to the adaptation of all lead generators.

 

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B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles, the answer might be no.

 

The next question is how can marketers deal with this?

 

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Telemarketing Tips – On Mentorship and Marketing

Father’s Day is this coming weekend but plenty of people do more than just celebrate biological Dads on it. Some celebrate foster parents, the leadership ideals that fatherhood implies, as well as father figures.

 

And speaking of which, you can’t get closer to a father figure in business than in a mentor. For entrepreneurs and their start-ups, a mentor can be their best consultant and wisest advisor. Plenty of leading businessmen are mentors (e.g. Guy Kawasaki and Warren Buffett).

 

That however might be a good reason for why it’s difficult to find yourself one. Fortunately, B2B lead generators like telemarketing are just one among the several ways you can get in touch.

 

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Telemarketing Is But One Tool For Sharing Your Biggest Value

It’s almost a cliché but there is truth to it. Companies don’t really sell anything but ideas. Everything they create, from products and services to sales and marketing campaigns, is born from an idea.

 

And what’s the best way to pass an idea? Communication.

 

Hence, whether you favor telemarketing or not, the idea driving your business is your biggest value. You need to share that idea, one way or another.

 

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Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

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