Tag Archives: B2B telemarketing

Using Telemarketing to Tap Lurkers

A common challenge among social media marketers is the 90-9-1 rule. 90% of your followers are lurkers with only 9% engaging and the 1% actively creating content of their own.

 

B2B responses to this challenge are many, including better targeting, more engagement, as well as the occasional direct telemarketing campaign. What good are lurkers when you can’t get them out of their hiding place right?

 

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Outsourced Telemarketing – When It’s Your Only Choice Left

Contrary to what you’re thinking, not all outsourced telemarketing companies like being that one last option. They want to be an option, yes.  That doesn’t mean they like the idea of prospects falling on their knees at the proverbial door.

 

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Telemarketing Tips – Brushing off Guilt by Association

The term guilt by association really goes well with B2B telemarketing. Why? Because no matter how different lead generation is from regular consumer marketing, people still think you’re guilty all because you’re using a phone to ‘advertise’ something.

 

Then again, is telemarketing the only industry where businesses are tripped with this kind of guilt? What about insurance companies? Scandal and fraud make them popular media stereotypes. Janitorial services? Yeah, good luck cleaning up associations with blue-collar labor and illegal immigrants.

 

It’s sad. It’s reality.

 

You might as well do something about it eh?

 

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B2B Telemarketing Tips –Have Excuses but Run Them Out

Excuses aren’t always good. And in telemarketing, it’s not nice to point fingers or shift the cause for a lead’s poor quality on other things besides your telemarketing performance. It causes rifts between marketers and sales reps. It damages your marketing credibility. There’s really nothing good about someone who prepares a list of reasons to not hold them accountable.

 

Or is there?

 

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Outsourced Telemarketing Tips – Learn to Shut Off at the Right Time

Salespeople sometimes need a vacation so it’s not surprising that they’ll want you to ‘shut down’ the source of all their appointments from time to time. However, like a real power switch, you need to be really honest with your outsourced telemarketing vendor about the exact time. If your salespeople plan on taking a leave on a particular day (or days even) then they should be the first to know.

 

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