Tag Archives: B2B telemarketing

B2B Telemarketing Tips – A New Niche Is Like A Blank Map

Comparisons between niche markets and the Age of Exploration are quite common. A new territory has been seemingly discovered and all the great powers are determined to seize it.

 

But whereas the colonists had blank maps, B2B telemarketers have blank lists and blank industries. Did the blank maps stop the colonists though? No and neither should an utter lack of contact data keep you from exploring your own unknown territory.

 

Continue reading

Outsourced Appointment Setting – Go Easy for Go for Broke?

There’s not one single way to outsourced appointment setting. This results in vendors catering to companies in many different ways. Some prefer them to do the whole shebang: contacting, qualifying, nurturing, and then just leave the signing to the sales rep. Others would rather have their sales rep put their own special touch. It’d be a waste of their own negotiating skills otherwise.

 

So which one are you? Are you cautious about outsourcing most of the responsibility or are you just making sure your providers live up to their promise?

 

Continue reading

Outsourced Telemarketing Tips – Their Holidays and Yours

How often do people talk about the effects of differing customs and cultures on outsourcing relationships? It seems it’s not a subject often discussed as the mere cost-benefits of outsourcing or even the rights of the workers involved.

 

But in outsourced telemarketing, issues like different holidays can be an obstacle when your salespeople depend on it for a consistent production of leads and appointments. It would be difficult if that production was brought to a sudden halt by the prospect of holidays that are not observed on your side of the globe.

 

Continue reading

Appointment Setting Tips – Why Seeing You Still Matters

Today, it’s enough for any B2B appointment setting campaign to just set up calls with sales reps. Thanks to technology, there’s rarely a need to reserve fancy dinner meetings or prep the office for a prospect’s arrival. Just set up a small phone conference (or at most, use a webcam) and the meeting’s set to go!

 

It’s ironic then that these tech advancements are now focusing on the value of seeing and hearing as the full experience of communication, business or otherwise.

 

Continue reading

B2B Telemarketing – Will Google Glass Finally Kill It?

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale.

 

The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of course, they’ve got $1,500 to spare.) It could be a matter of time when they’ll eventually take the world by storm (just as smartphones already have).

 

Like the smartphone though, does Google Glass foreshadow the doom of older B2B marketing techniques like telemarketing?

 

Continue reading

Related Posts Plugin for WordPress, Blogger...