Tag Archives: black friday

Black Friday and the B2B Shopping Experience

Most people who first hear of Black Friday either mistake it for a post-Halloween gig or some religious thing.

 

Then again, is there really a big difference?It’s the day when shoppers race to the nearest stores like the Devil was on their heels. And even then, the Cyber Monday that follows has folks just as obsessive. People forsake sleep and do crazy and admittedly stupid things in order to shop for those discounted items for themselves.  It kind of sounds like that scene from that one Justice League episode where Wonder Woman mistakes a mall for a temple.

 

Superman: “Yes, for those who worship their credit cards.”

 

But you know, maybe it’s that sort of obsession that really highlights the difference between B2C and B2B marketing.

 

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