Tag Archives: business lead generation

Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.

 

But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.

 

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Commong Trendspotting Tactics for Lead Generators

Trendspotting is a handy skill for B2B lead generators. It helps them predict the topics their audience might take interest in, which in turn helps them deliver prime content for generating interest.

 

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Getting Sales Leads from the 90s Kid

What do sharks and turtles have in common? Well, if you were once a kid in the 90s, you’d know that mutant versions of both were popular cartoon shows. (Them alongside hockey playing ducks and bike riding mice from outer space.)

 

So why the trip down this memory lane? The real question is: whose memory lane is this? The answer is millennials. It doesn’t take an MBA to know they are already taking up space in your offices, your conference rooms, and well on their way to occupying positions beyond the managerial suite.

 

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Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

If you want another blunt summary of sales and marketing’s never-ending lover’s spat, you can say sales is like the rigid higher-up that’s often sucking the joy out of hip and trend-savvy marketing.

 

That’s right. Because even in B2B marketing, the need to be a little hip is increasingly relevant. That’s a hard sell, not really so much for B2B prospects but for sales reps that might still be stuck in the land of suits, ties, and corporate politics. (They’re like the pixies from Fairly Odd Parents.)

 

So while your sales lead generation campaign can be hitting it off, the same prospects you attract might be in an awkward situation with a sales rep that seem to take a very opposite approach. It’s like the webinar they signed up for didn’t happen and they’re still being served the same old recipe of boardroom boredom.

 

Is there any hope of them finally ‘getting it?’

 

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Lead Generation Tips – Timing Like TV

Content and online marketing have always been hailed as the new force that’s driving today’s B2B marketing and lead generation. This is often believed to be the result of the internet giving consumers more control on what they get, when they want to get it, and where to find it.

 

It’s like in the case of online television and real television. Nobody has to worry about missing a show anymore. You just stream online or better yet download it. You can see this happening with companies like Netflix capitalizing more on their own, original content much like in other online media industries already established by webcomics and celebrity YouTubers.

 

But while customers are all free to receive the content whenever they want, it doesn’t mean you’re also free to produce it out just as freely. The internet has not eliminated the need for a schedule in your overall lead generation strategy.

 

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