Tag Archives: business lead generation

Lead Generation And Derivative Works

Lead Generation, Business Lead Generation, Sales LeadsWhat do lead generation and derivative works have in common? Well you can say it has something to do with the classical marketing concept known as the Unique Selling Position (USP). Without going into too much detail, a USP is basically the thing you keep saying throughout you entire lead generation strategy to show that your product or services are, well, unique.

 

At first, this might sound contrary to the idea of a derivative work (obviously on the count of it being derivative). However, you may not know this but many of those in the marketing lead generation business can find difficulty purely because a lot of today’s marketed products are derivative in one sense or another!

 

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How to Power Up Energy Procurement Lead Generation Campaigns

energy lead generation, appointment settingWhen you think of the word ‘power up,’ one of the first things that may pop-up in your mind is energy. Simply put, you put energy to put power into something, or even to yourself. To put this topic in a business’ point of view, how can we boost the the ability of an energy lead generation campaign for it to provide a profitable conclusion?

 

Energy lead generation and appointment setting, just like any other b2b marketing campaign, has to be done with the right set of requirements and qualifications. Otherwise, goals for setting up the marketing course will not be met.

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Accounting Leads Generation: How to Find More Prospects

accounting leads generationAccounting and bookkeeping services branch out to many different fields namely cost, financial, forensic, fund, management, and tax. The harsh reality of companies within the industry is that they need to generate quality interests from targeted prospects. Furthermore, the business needs to create the need for ALL the classifications under accounting and bookkeeping.

Lead generation and appointment setting has been a very difficult endeavor for existing industries, especially for the accounting sector. Business prospects tend to keep their financial information close to the chest. Therefore, entrusting said data to complete strangers is not a definite possibility.

However, though the path towards business-to-business marketing success may be rough, firms within the business industry can still make the most out of their accounting leads generation campaign. After all, it is stated that it is not a definite possibility but it is certainly not an impossible feat.

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Financial Leads Generation and Branding

financial leads generation, appointment settingI was reading this news article about Allianz Global Corporate Specialty’s new insurance product when a quoted line sort of jumped out at me. The new policy offers assistance to companies in funding their communications costs in times of crises that threaten to undermine their reputation. Apparently, one of the folks behind the offer hinted that “brand strength” is crucial for companies, especially during unfavorable situations. But, crisis or no crisis, branding is something worth taking extreme care of – particularly if you’re engaged in the delicate task of generating targeted qualified financial leads.

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Financial Leads Generation – The Big Factor for Success

financial leadsSubtle differences in brand messages do have obvious effects on the statements being conveyed. This certainly isn’t a new discovery by any stretch of the imagination but, when I came across a news article published on the Stanford Graduate School of Business website (see link below), I just had to rethink my old ideas on this matter. The report references a recent study revealing the impact of using specific personal pronouns on how banking and financial leads respond to brand messages.

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