Sometimes sales leads can feel like finding needles in a hay stack. When you have to go through so many business contacts and long lists just to hear a positive, you have to wonder just who in their right mind would want to do that all day? Well, like it or not, somebody has got to do it or else your cleaning business could suffer in an age where technology enables faster business connections and fewer sales leads to those who cannot keep up.
Appointment setting is still a marketing and sales process so researching your target market is obviously a given. Once you do though, ever thought of also looking back at your own industry and seeing how your target market actually makes it grow? This commonly happens when your appointment setting strategy seeks to promote a supplement to an already existing product even though you are targeting the same market.
Sales leads for advertising firms are more than just opportunities to exercise your skills. They are opportunities for your clients to make the most of your results. After all, there is only so much that commercials and web banners can accomplish on their own. Other areas of your prospect business should cooperate as well (and as a side note, it is why alignment should be established prior to qualifying sales leads).
This requires you to be more of a trainer even while you are still qualifying your sales leads. But as with bikes, most (if not all prospects) would soon have to do without your training wheels. This will be very important to keep in mind if you try to make a repeat client out of them.
So some (okay, maybe even a lot) of your software sales leads did not turn out quite the way you wanted them too. You may have grown tired of the many times you have heard that this is okay. Perhaps it really is not. Just because failure can be option does not mean it should be the only one right? However, how do you expect to find the right sales leads without first knowing which ones went wrong?