Sales leads for advertising firms are more than just opportunities to exercise your skills. They are opportunities for your clients to make the most of your results. After all, there is only so much that commercials and web banners can accomplish on their own. Other areas of your prospect business should cooperate as well (and as a side note, it is why alignment should be established prior to qualifying sales leads).

This requires you to be more of a trainer even while you are still qualifying your sales leads. But as with bikes, most (if not all prospects) would soon have to do without your training wheels. This will be very important to keep in mind if you try to make a repeat client out of them.

Continue reading →