Tag Archives: business leads

Lead Generation Tips – The Mutating Blur Between B2C and B2B

B2C and B2B marketing have always looked at each other from opposite ends. Indeed, like two sides of a coin, these two forms of marketing are often looked at by companies and/or researchers and compared to one another.

That was then, but what about now? It’s like the Teenage Mutant Ninja Turtles. One moment you left the line as it was. Things seemed normal. Yet by the time of your next lead generation campaign, the line’s mutated into an unrecognizable blur!

 

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How to be A B2B Marketing Matchmaker

Many enjoy using Valentine’s Day as a matchmaking occasion. Some folks just really find it cute when they end up bringing together a guy and a girl who look like they’ll make a good match.

 

These are the folks who don’t mind watching from the sidelines whose only problem is how indecisive both parties can get.

 

Marketers though can apply this as their own analogy.

 

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Telemarketing Tips – Targeting Multiplies Value

In business, it’s often a common mistake to think that the raw value of any business is ultimately what wins competition. If your product is just that good, nothing else really matters. Not marketing, not sales, not financial management etc.

 

Obviously if you go any further, even a startup rookie’s going to find the idea stupid. Still, this misconception manages to slip through professionals’ minds in more subtle ways. In the end, even if they invest in, say, marketing, they still end up on just the product alone to make a sale.

 

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When Sales Leads Are Jumpstarted By Something Else

Sometimes the business leads of your accounting firm could result from no really big effort on your own. It could be the result of something else stirring the market and has business owners scrambling for your expertise. Qualifying these accounting leads a bit too normally might be a bit risky however. Understand what it is that raised their alarm and be wary about coming off as exploitative.

 

Sales Leads, Tax Sales Leads, Accounting Leads

A jumpstarted car is one that is forced without a key.

 

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Gathering Sales Leads For A Big Burst

If sales leads were comparable to a form of energy, you should try seeing it as the sort you can gather and then unleash in a very large burst. Think of those mega beams in science fiction. More often than not, there is brief period where power accumulates before being released into a devastating blast. Fortunately though, only good things can come if you are patient enough to gather your own energy procurement leads and then just burst!

 

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