Tag Archives: business leads

Lead Generation Tips – Be Wary Of Extreme Prophecies

One of the most common yet often dreaded adversary to any company’s lead generation campaign are negative market predictions. While some might scoff them, others buy them to the point that it is almost prophetic. Sometimes you feel tempted to boost your IT company’s own lead generation campaign because you think being in the tech industry somehow has the future in your favor.

 

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Telemarketing – Making Do With What You Got

If people think that telemarketing is a last-resort tactic, well they have a bad tendency to forget the ‘resort’ part. Just because something is the last you would do, does not mean you actually will not do it. In fact, you stand to lose more pride from stubbornly refusing to use the last option (telemarketing or otherwise). It wastes time and denies the only thing left that could save your lead generation campaign.

 

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Lead Generation – When To Say ‘Out Of Your Jurisdiction’

Lead Generation, IT Lead Generation, Sales Leads

If your lead generation campaign uses inbound methods, you may have had to use this classic (yet dangerously bureaucratic) line: “Sorry, this is out of my jurisdiction.” The reason for why this can be dangerous of course is that may result in a lead generation process that churns out excuses and not leads for your IT company.

 

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Lead Generation And Derivative Works

Lead Generation, Business Lead Generation, Sales LeadsWhat do lead generation and derivative works have in common? Well you can say it has something to do with the classical marketing concept known as the Unique Selling Position (USP). Without going into too much detail, a USP is basically the thing you keep saying throughout you entire lead generation strategy to show that your product or services are, well, unique.

 

At first, this might sound contrary to the idea of a derivative work (obviously on the count of it being derivative). However, you may not know this but many of those in the marketing lead generation business can find difficulty purely because a lot of today’s marketed products are derivative in one sense or another!

 

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Speeding Up Your Business Lead Acquisition Rate

We’ve come so far in this century! We’ve had amazing breakthroughs in both science and technology. We even have mulit-core processors right in our pockets thanks to our smartphones. However, even with all these advancements, why can’t we seem to get the rate at which we acquire new business leads to speed up? Everything is getting faster and yet business seems to be as slow as ever.

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