Tag Archives: business to business leads

2 Lead Generation Lessons from the Lord of the Rings

Business Leads, Business to Business Leads, Lead GenerationThe Lord of the Rings, written by J.R.R Tolkien, is a trilogy of high fantasy which chronicles the journey of the hobbit, Frodo Baggins, as he quests to destroy the One Ring of power which the Dark Lord Sauron seeks to reclaim. The series of novels has made much influence on our world of modern fantasy, but did you know that you could learn a thing or two about lead generation from it?

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Lead Generation Through Telemarketing & the AIDA Principle

Companies that do lead generation through telemarketing often find that their prospects aren’t responsive enough to their attempts at engaging them. Well, it’s to be expected. How would you feel if some random stranger called you up in the middle of the day and made you an offer, and since the caller obviously isn’t Don Vito Corleone, you had every reason to refuse.

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