Tag Archives: christmas

Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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B2B Marketing Tips – The Cure in Christmas Cheer

According to the Andy Williams song, it’s the most wonderful time of the year. It sounds pretty sappy (like a lot of Christmas movies) but maybe your B2B marketing team can learn from the idea of Christmas cheer being a stronger cure than plain, old medicine.

 

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Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 

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7 Year-End B2B Prospecting Tips for 2013

It’s the last month of Q4, and we’re almost down to the final two of the 52 weeks in the year. So, how’s your numbers coming along? If you think you’re about to miss your targets, stop wishing for an extra 25th hour in your day or an 8th day in your week. With proper time management and a few year-end appointment setting best practices, it’s not yet too late to make 2013 a great year for your marketing efforts.

 

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