Tag Archives: cold-calling

Cold Calls vs. Emails: A 5-Step Litmus Test to Decide Where to Start (Part 1 of 2)

Call before email or email before call? The jury’s still pretty much out on this one — and probably will be for a long time. That’s because this is one of those problems without a one-size-fits-all solution. So, if you’re still unsure which channel should you start with when reaching out to cold leads, your safest bet is to use your best judgment.


Of course, ‘best judgment’ isn’t the same as ‘wild guess’. To avoid as much guesswork as possible, follow this five-step decision guide. It won’t guarantee you’ll arrive at the right choice, but at least you’ll be able to come up with a strategy you can easily justify and refine. This post, by the way, is a two-part entry, and we’ll be taking a look at steps 1, 2 and part of step 3 in this portion.


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The Greatest Challenges of Getting Commercial Cleaning Leads

commercial cleaning leadsI’ve got the key to my castle in the air, but whether I can unlock the door remains to be seen.” – Louisa May Alcott, Little Women.


You may already have a solution to your problems but you may not know if it will work. Such is the dilemma for commercial cleaning companies and their b2b lead generation strategies. It is easy to formulate a solution to getting more commercial cleaning leads; implementing it is on a whole new level of difficulty.

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How to Gain a Whirlwind of B2B Sales Leads

b2b sales leadsMost of the time, quality will always stand above quantity; however, it is always better to combine the two traits together. Especially when we are talking about b2b sales leads.



Getting qualified b2b sales leads is a must for just about any company dealing in business-to-business relations. However, due to the immense difficulty of generating interests from targeted prospects, the number of leads will not exactly make one jump for joy.


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7 Steps to Success With Outsourced Appointment Setting

b2b appointment settingGetting outsourced appointment setting services may not be the first option for a lot of businesses. Many organizations, large or small in scale, think that they no longer have to do anything once their b2b marketing campaign has been outsourced. There are still certain steps to follow for one to achieve a fruitful completion from their marketing ventures.


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Appointment Setting Misery – Avoid Getting the Brush Off

appointment settingIf you have ever experienced being the b2b appointment setter for your company, you may have come across getting the brush off from your targeted decision maker. Think about this scenario: You have already gotten a hold of their interests from your initial point of contact, but somehow your target has been avoiding you since then. The only question is, Why?



Now there are a lot of answers that can justify this query. Maybe they have found another company to do business with. Maybe they have travel plans on that day. Maybe they have family matters to attend to.



Nonetheless, it all points down to one ultimate conclusion – For them, your offered products and/or services are far less important than anything else. So what’s going to happen to your b2b lead generation and appointment setting campaign now?


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