Tag Archives: cold-calling

Is B2B Telemarketing Still Good for Lead Generation?

B2B telemarketing, lead generation, appointment setting, cold callingCold calling leaves a bad taste in the mouth for both marketers and their target markets. This outbound form of marketing has another name that has already gained quite the attention – Interrupt Marketing. As such, many will rather opt towards digital and inbound forms as to implementing b2b telemarketing for their main marketing method.

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5 Successful Practices for Cold Calling

cold calling

Ever experienced cold calling in hopes of trying to sell, or just advertise your business? Whether it’s forgenerating financial leads, giving out phone surveys, or just for market research, calling complete strangers leave amateur marketers quaking in fear of picking up that handset.


Fear can come in many forms even in marketing. It can be transmitted from your end into your prospect’s end. They can and will sense your fear through your voice and how you handle their questions. Any slight notice of fear will let them come to the conclusion that you or your company is not capable of giving them a solution to their needs. Continue reading

Achieve Success at Lead Generation Without Spending Too Much

Low cost lead generation services

Getting a success out of lead generation is one of the most difficult things to achieve, even if the entire campaign is outsourced. It does not mean that outsourcing to a professional telemarketing crew guarantees the success of your marketing course. There are still too many risks involved; so the best option would be to outsource to telemarketing lead generation service that is not too heavy on your wallet. There are a number of low-cost telemarketing programs out there in existence; but the question is, which of these is the best?


The best action to take for your outsourced lead generation campaign is for you to opt for the pay per call telemarketing program. The scheme entitles you and your organization to gain quality leads and appointments without the hazard of spending too much of your business’ budget.

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Quality Over Quantity in B2B Lead Generation Telemarketing

b2b lead generationIf you think B2B lead generation is a numbers game, you might as well stop your campaigns or reboot your marketing strategies. On second thought, perhaps you should keep on trucking.



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