Tag Archives: cold emails

Cold Calls vs. Emails: A 5-Step Litmus Test to Decide Where to Start (Part 2 of 2)

If you gave much thought to last post’s questions, then congratulations! You are officially halfway to picking either email or phone calls as the best way to start in your campaigns.

 

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Cold Calls vs. Emails: A 5-Step Litmus Test to Decide Where to Start (Part 1 of 2)

Call before email or email before call? The jury’s still pretty much out on this one — and probably will be for a long time. That’s because this is one of those problems without a one-size-fits-all solution. So, if you’re still unsure which channel should you start with when reaching out to cold leads, your safest bet is to use your best judgment.

 

Of course, ‘best judgment’ isn’t the same as ‘wild guess’. To avoid as much guesswork as possible, follow this five-step decision guide. It won’t guarantee you’ll arrive at the right choice, but at least you’ll be able to come up with a strategy you can easily justify and refine. This post, by the way, is a two-part entry, and we’ll be taking a look at steps 1, 2 and part of step 3 in this portion.

 

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