Tag Archives: customer satisfaction

Why Sales Leads Require Satisfied Customers Before Innovative Marketing

There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.

 

It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.

 

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