Tag Archives: demand generation

Lead Generation Tips – Perception VS Technical Facts

You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact.

 

Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute misconceptions about your industry. Shouldn’t it be about time to adopt the opposite approach?

 

Why not value people’s perception instead of always betting on technical facts?

 

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B2B Marketing Tips – Turn into An Easter Egg

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films.

 

Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only a cute marketing stunt, half of it is because people just like finding them.

 

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B2B Lead Generation Tips: Tip #4 – Lead Nurturing and Management

lead generation advertisingThe last day we talked about how the calling script can be made to good use. We also tackled how the calling script should be written and used in business lead generation and b2b appointment setting.

Today we’re going to go through how to nurture and manage the b2b leads that you have already generated.

What’s the point of nurturing leads?

Is that even a valid question to ask yourself? If you don’t nurture and manage the leads you generate then they will all be just leads until kingdom come. If this happens, then what’s the point of doing your marketing campaign in the first place?

Nurturing and managing business leads is an integral part of any business demand generation campaign. What you do is you make sure that the initial interest that you generated from your potential client stays at its peak. You may have already have heard replies that consist of “I’ll keep that in mind,” or “I’m interested in purchasing but not right now.”

If you’ve heard of such things then what you need to do is send your business prospects quality material regarding the things and services that you offer. You can also send them up to the minute news with regards to your company. Share them your interests and your company’s success over the years to enhance their level of interest. Who knows, that sale is just around the corner if you nurture your leads well.

That’s it for todays tip regarding b2b lead nurturing and management for business lead generation advertising. Stay tuned tomorrow for more tips!

B2B Lead Generation Tips: Tip #3 – The Calling Script

cold calling, lead generation advertisingYesterday, we tackled cold calling as our tip of the day (to see the previous tip, click here). Today, we are going to talk about the right script and the right way to use said script in contacting your targeted business prospects.Why is the script so important in lead generation advertising through cold calling?The cold calling script is kind of like your magazine of bullets to reload your ammunition for your gun whenever you go into war. Without the bullets, your gun would of course be empty. In other words, your dead.Now think about cold calling; if you don’t have the script you’re either blathering out random words to your prospects or sound like you’re choking over the phone. Both outcomes can prove fatal to your future sales production. Just think about all the negative response that will come out of this.Before starting your business lead generation and b2b appointment setting cold calling campaign, make and refine your script. Do a bit of research as to how other cold callers would make their own technique in talking with targeted b2b leads.

Now research and script won’t win you the leads and sales appointments you want. You need to exude confidence in your voice to let your potential client know you know your stuff. But not too much as it may make your tone of voice to become a bit condescending.

That’s it for today’s tip on b2b demand generation. Stay tuned tomorrow for more great tips on marketing.

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