Tag Archives: email marketing

Research 101: Challenges in B2B E-mail Marketing

It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the great challenges any B2B marketers are facing.   Continue reading

How Offline Telemarketing Paints Makes a Realistic Combination With Online Lead Generation

You know what else is wrong with seeing telemarketing as obsolete? The extra baggage of assuming it’s also an unrealistic practice.

 

The truth though is this assumption is what’s unrealistic. People still uses phones. People still make calls in and out of office. In fact, people find it easier sometimes compared to writing an email or waiting for one as a reply.

 

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Do Different Appointment Setting Techniques Generate Different Appointments?

It’s only a matter of time before the business world has 100% embraced the multi-channel mindset (assuming it hasn’t already). But in case you still haven’t, you probably have several valid reasons. You don’t want to jump on the bandwagon. You care about the quality of the appointments generated in ways that you’re not accustomed to.

 

It does all take some getting used to and it’s perfectly natural when you think the risks aren’t worth taking. However, there is one assumption you might not want to hold on to: The idea that different appointment setting techniques generate different kinds of appointments.

 

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Sales Lead Generation – Exactly WHAT has changed?

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now.

 

A lot has changed in marketing and sales.

 

Not only that, this change has been rapid, chaotic, and it’s tossed out everything else that was taught for the last half of the 20th century.

 

The question is though: What exactly changed? Many people are still asking this even as others are shaky from realizing they need a whole new game plan if they want to save their sales lead generation campaigns.

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Sales Lead Generation Activities Also Pursue Active Prospects

You’ve heard it so many times: Prospects only buy because they want to. You can’t compel them anymore. They do their own research thanks to the internet. Most sales lead generation activities should now focus on creating content that will attract prospects, give them the answers they’re looking for, and hopefully cultivate enough interest to make them buy on their own.

 

To summarize, it feels like you have to find a perfect match between your business and the prospect with the right set of problems to solve. On the other hand, does this fact really mean you should only rely on passive, inbound methods for generating leads or is it still possible to actively pursue active prospects?

 

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