Tag Archives: email marketing

Telemarketing Tips – How to Not Fade into History

World Cup fever is fading but can the same be said of its many highlighted events? From Tim Howard memes to grieving Brazilians, can everyone truly say FIFA is just going to fade back into another distant memory? Kirk Olson of Horizon thinks otherwise.

 

His views however only bring up a much bigger topic. How is it that despite the fever going down, big events still leave impressions that really last? Better still, how can your own telemarketing campaign leave just as strong an impression?

 

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Telemarketing Tips – Let Different Channels Market Each Other

As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums.

 

It’s kind of freaky actually when you realize that an adaptation can be just like a form of cross-channel communication. You have the same message (in this case, one epic fantasy tale) but different means of getting it across.

 

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Restocking B2B Marketing Resources – Part 2

Previously, you learned that today’s B2B marketing eats up a variety of resources and how to replenish them. Part covered telemarketing so now we’re going to discuss the different resources of email.

 

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Using Outsourced Telemarketing Companies for Personal Invitations

Okay, maybe ‘personal’ is a bit of a stretch. Outsourcing telemarketers to send out your birthday invitations sounds like something out of the 50s.

 

By personal, it simply means the business connections and networks you’ve personally built up. You’re proud of the connections you worked so hard to make. Despite that, it can be harder to get in touch with everybody as that network grows bigger in size. What if you or your business wants to announce a new product? What if you’re attending a convention and want everyone to know?

 

This is where outsourcing normally comes in. There’s only so much ‘personal’ action you can take before you’re crushed under the weight.

 

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Email Marketing Tips – Valentines Teach More than Just Good Design

Whether its love letters or marketing emails, people forget that they’re really all just messages. What makes them different is the kind of weight they carry and not the fact that one’s got a webinar invite while the other’s in a scented envelope.

 

This is important for marketers because the quality of a message isn’t just about metrics, systematic marketing tactics, or even template design.

 

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