Tag Archives: email marketing

B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 

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A Few Holiday Reminders For B2B Email Marketing

It’s the holiday season and with everyone packing their schedules (and their bags) for vacation, you need to start marketing to prospects in advance. A campaign that starts early can end early, leaving everyone with enough peace of mind until they hit their desks again next year.

 

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Can Telemarketing Fix the Gmail Tab?

Using telemarketing to supplement email marketing isn’t unheard of. What might be a little more unheard of is the challenges being posed by Gmail’s new tabs. Have these new developments impacted the success of combining the two lead generation channels?

 

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Loki’s Trickery and B2B Marketing

When do we start?

For those who still haven’t watched Marvel’s Thor: The Dark World, it’s still not much of a spoiler to know that Loki and Thor would be working together in this one. It’s all over the trailers.

 

Think carefully though. Why would the honorable God of Thunder need the assistance of Marvel’s most deceptive supervillain? Well, perhaps it’s because there’s a lot of stigma associated with trickery and illusion (not starting with other villains much like Loki).

 

And frankly, marketing gets slapped with the same negative connotations. Commercials, advertisements, and even contests are all viewed with suspicion by more sales-resistant buyers.

 

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Which Marketing Channel Is the Best? All of them at once!

Today, the biggest mistake that marketers can make is sticking too closely to a single channel as their means of communicating with prospects. Surprisingly, this applies to any method that’s been used in the history of marketing: from classical telemarketing to email and social media.

 

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