Tag Archives: facebook

Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile apps. Generating targeted sales leads in the B2B market requires you to use more and more online resources as well. You blog to increase thought leadership. You use data in order to optimize your content. It’s even possible that you’re using cloud-based technologies as part of your CRM process!

 

Upon closer inspection though, the differences between some tactics of consumer and big business marketing could indicate something bigger: an answer to the growing internet hive mind.

 

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