Tag Archives: fifa

Telemarketing Tips – Engaging a Mobile Generation

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the start. But oddly enough, some of these viewers could have very well been workers watching the games right inside their desk/cubicle/even toilet.

 

This though is just one tiny reflection of a growing reality in the workplace. Technology and its accompanying attitudes are heralding a new generation. This same generation has long been held as the doom to traditional marketing strategies like telemarketing. Now would be a good time to review how to keep this practice alive and why doing so is actually critical to the adaptation of all lead generators.

 

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