Tag Archives: gatekeepers

Getting Too Familiar via Telemarketing

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch and it keeps your brand from sounding too automated, distant, and robotic.

 

Because of all this familiarity though, sometimes you end up behaving rather differently from when you first made contact with your prospect. But believe it or not, these subtle changes can either make or break the very relationship you’re trying to preserve!

 

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Lead Generation VS Leprechaun Lackeys

According to some legends, leprechauns grant wishes but not without any strings attached. One tale tells of a man who managed to get the secret of one leprechaun’s treasure only to find himself thwarted once he went to claim it.

 

You know this can sound a lot like some experiences with gatekeepers. Just when you think you managed to bypass them, suddenly you find yourself redirected to either the wrong person or worse, to the void of the voice mail.

 

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Loki’s Trickery and B2B Marketing

When do we start?

For those who still haven’t watched Marvel’s Thor: The Dark World, it’s still not much of a spoiler to know that Loki and Thor would be working together in this one. It’s all over the trailers.

 

Think carefully though. Why would the honorable God of Thunder need the assistance of Marvel’s most deceptive supervillain? Well, perhaps it’s because there’s a lot of stigma associated with trickery and illusion (not starting with other villains much like Loki).

 

And frankly, marketing gets slapped with the same negative connotations. Commercials, advertisements, and even contests are all viewed with suspicion by more sales-resistant buyers.

 

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4 Signs When Getting Past Gatekeepers Isn’t Worth It

It’s time to rewrite the meaning of ‘gatekeeper’. Gatekeepers are no longer just the typical trusty office assistants telemarketers have been grappling with since the 60s. Folks much higher on the corporate ladder have now become gatekeepers in their own right — even decision makers themselves. That can only mean one thing: you need a new bag of tricks.

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