Tag Archives: generate sales leads

Demanding ‘Better’ Sales Leads Doesn’t Change Demand In Your Market

The term better can be so subjective. And as far as sales leads go, even a no-nonsense sales team must concede that the definition of ‘better’ sales leads can’t always be in their control (or in the control of marketers).

 

It’s more likely control remains more strongly in the market itself and what it demands from that sales team’s business.

 

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Generating Sales Leads When Your Own Fans Sell You Short

Another popular marketing tactic that’s often blogged about is getting your own customers to market you instead of just your own marketing department. But while it’s true that referral marketing does help generate more B2B sales leads, there’s still a chance you’re being sold short by your own fans.

 

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On Sales Leads, Sales Experience, and Sketchy Statistics

Unless you’re Amish (or at least something close), you’ve encountered at least one statistic that served to contradict personal experience. Whether the topic’s political, economical, or old-fashioned business, it seems like the internet’s hotwired to find a statistic that will prove you wrong.

 

But perhaps what’s more startling is when these battle of numbers make their way into your sales appointments and shake up the process of generating sales leads.

 

Not helping Mr. Twain.

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Sales Leads, BendGate, and Desperate Competition

During the War of Currents, Thomas Edison spent more than a pretty penny churning out propaganda against advocates of alternating currents. It didn’t matter if he had to publicly electrocute live animals or develop the electric chair.

You’d think in this day and age that sort of desperation would’ve been just a little bit unethical.

Unfortunately, it looks like even industry leaders haven’t shown much has changed. And worse still, this kind of desperate competition will always come at the expense of your sales leads.

 

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Getting Sales Leads from the 90s Kid

What do sharks and turtles have in common? Well, if you were once a kid in the 90s, you’d know that mutant versions of both were popular cartoon shows. (Them alongside hockey playing ducks and bike riding mice from outer space.)

 

So why the trip down this memory lane? The real question is: whose memory lane is this? The answer is millennials. It doesn’t take an MBA to know they are already taking up space in your offices, your conference rooms, and well on their way to occupying positions beyond the managerial suite.

 

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