Tag Archives: google glass

Appointment Setting Tips – Why Seeing You Still Matters

Today, it’s enough for any B2B appointment setting campaign to just set up calls with sales reps. Thanks to technology, there’s rarely a need to reserve fancy dinner meetings or prep the office for a prospect’s arrival. Just set up a small phone conference (or at most, use a webcam) and the meeting’s set to go!

 

It’s ironic then that these tech advancements are now focusing on the value of seeing and hearing as the full experience of communication, business or otherwise.

 

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B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

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B2B Telemarketing – Will Google Glass Finally Kill It?

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale.

 

The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of course, they’ve got $1,500 to spare.) It could be a matter of time when they’ll eventually take the world by storm (just as smartphones already have).

 

Like the smartphone though, does Google Glass foreshadow the doom of older B2B marketing techniques like telemarketing?

 

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