Tag Archives: insurance telemarketing

Telemarketing Tips – Brushing off Guilt by Association

The term guilt by association really goes well with B2B telemarketing. Why? Because no matter how different lead generation is from regular consumer marketing, people still think you’re guilty all because you’re using a phone to ‘advertise’ something.

 

Then again, is telemarketing the only industry where businesses are tripped with this kind of guilt? What about insurance companies? Scandal and fraud make them popular media stereotypes. Janitorial services? Yeah, good luck cleaning up associations with blue-collar labor and illegal immigrants.

 

It’s sad. It’s reality.

 

You might as well do something about it eh?

 

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