Tag Archives: IT leads

4 Top-Notch IT Lead Generation Methods

Appointment Setting, B2B Marketing, business call center, b2b Lead Generation, sales leads,telemarketing services,  IT leadsWith the Internet as a valuable tool for information, many people search on the World Wide Web on how to deal with IT lead generation with the most effective solution possible. Many organizations, SMEs, and companies (whether large or small) within the information technology industry seek wise words that will aid them in procuring the highest quality leads available for their campaign and business to thrive.

Before anything else, there are three important things that needs to be acquired before even starting a lead generation campaign in acquiring quality IT leads:

  1. A good contact list with precise data pertaining to your target markets

  2. The capital needed to spearhead the marketing campaign

  3. A reliable method in reaching your targeted sales leads

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What is B2B Marketing through Telemarketing

outbound telemarketingLet me try to keep b2b marketing through telemarketing clear and understandable.  Telemarketing  or telesales in UK is simply the process of generating leads, making sales, or gathering marketing information through the use of telephone. It is more valuable  than personal selling because it saves time and money, but offers closely the same benefits in terms of direct relationship with customers. It may not only mean selling anything, for it could be conducting market research, setting appointments , generating prospects or making a customer follow up call after purchase.   

Telemarketing to discuss further is either inbound or outbound in scope.  Inbound telemarketing refers to the handling of incoming telephone calls.  It means taking customer service and sales calls from customers looking to make contact with the company. The idea of fielding calls from customers that pre-qualify themselves can seem like simple sales work, but the real key is that this type of  telemarketing serves as desk to accomodate all customers’ queries, meet their objections and educate them if necessary.  Telemarketers working in this type of telemarketing program normally do not need as much training as outbound reps because the customer already has shown an interest by calling in.

On the other hand, outbound telemarketing refers to the use of telephone to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market. Unlike inbound telemarketing, outbound telemarketing calls work by demanding immediate attention from customers. Representatives working on this side of the industry generally need more training and product knowledge because actual selling often involves more complex tasks. Continue reading

Business Opportunities Can Come from B2B Leads

telemarketing call centerIt’s a fact of business wherein those who grab opportunities (like outsourced telemarketing services) are put on the fast track to success, while those who ignore them are stay where they are on regress. There are a lot of business opportunities around US and there are different companies and organizations looking for third party providers who can offer them product and service they need. When presented with this kind of opportunity, it’s only necessary to grab it. You might not be given another chance that is why you should grab it and connect with these prospects right away. You need to convince them of what you are capable of and how your companies can get mutual gains from each other. Not that simple but you can jump start this with the help of good b2b lead generation campaign. There are contact centers right around the corner to hand you with fresh b2b leads to help you make more sales and close more business deals.

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 IT Telemarketing: Closing the Gap Between Business and Prospect

b2b lead generation for ITWith the recent findings that the Information Technology industry has products and services that are a cut above the rest, there has already been many speculations that there is a new economy in the works. This is entirely because of the industry’s highly effective sustenance over the overall global economy and it economic growth. As such, information technology is a very valuable asset for the recent growth in the global economy’s productive growth. 

 

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