Tag Archives: lead generation appointment setting

Pay per Call Versus Traditional B2B Lead Generation

pay per call, b2b lead generation, call center servicesThere is an evolution to gaining more cost efficient leads for businesses which is call the pay per call telemarketing method. This telemarketing program allows for a more low-cost means of gaining quality business leads and sales appointments for businesses, companies, enterprises, and corporations that are on the lookout for new clientèle.

However, just like other b2b lead generation methods, this new method is being compared to more traditional means. The population is divided between likes and dislikes from various industries on whether or not they should pursue outsourced call center services; low-cost or not.

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The Pay per Call Advantage for Lead Generation

pay per call, b2b lead generation, sales leadsNot many would consider pay per call as one of their main marketing mediums simply because the risk factor is way too high. The point of this telemarketing program is to outsource to a call center in which you will pay for the number of calls and the contacts to be, well, contacted.

The risk involved is that whether or not the business call center that you are going to outsource to is to reliable or not. With a lot of money-grubbing people lately, you can never be too careful as to who you can trust in this world of today. People of late are born of the silver tongue; as such, they are all words and no actions. These people cannot prove their worth for all they know is to take your money and run.

 

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The Proper Way to Fine Tune Auto Insurance Lead Generation

A few years back, generating auto insurance leads was done through newspapers, the yellow pages, sending out advertising mail through snail mail, television commercials, radio, posters, and massive billboard ads. Today, almost every type of advertisement for b2b lead generation is being done through the Internet.

 

In a statistical analysis found at benefitplace.biz, during the year 2009, insurance purchasers used the following before going for the purchase:

Appointment Setting, lead generation, call center, auto insurance leads

 

  • 1 out of 10 read Newspapers and Yellow Pages
  • 3 out of 10 watched TV and listened to the Radio
  • 6 out of 10 searched through the World Wide Web

 

Through this statistical report, we can clearly see that marketing to generate auto insurance leads can be more advantageous for insurance companies if they do it on-line. Therefore, companies within the sector that have not yet been using the Internet as their main marketing medium for generating more business leads, then it is high time to shift gears and go for the current trend in b2b marketing.

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