Tag Archives: lead generation companies

Would You Go For Google+ for B2B Leads?

business lead generation and appointment setting from googleBefore there was Friendster, then came Facebook, and now Google has introduced a new website to go with the social networking site competition: introducing Google+. It is pretty much like what a social networking site would deliver to users; post status updates, pictures, and share videos and the like. However, instead of a “like” button you have a “+1” button and instead of Facebook’s “groups” you have Google+ “circles”.

It is pretty much the same actually, but would you bet on Google+ for getting b2b leads and appointments?

Many business owners and marketing specialists abuse (so to speak) the power of Facebook and Twitter as a means to gather and qualify b2b leads. Facebook has a whopping 800 million users registered to their website and a large portion of that are other businesspeople. Compared to that, Google+ does not even come close; in fact, it is far from closing in.

This is the downside to opting for Google+ since not enough people have registered to the site. Other than this, it is owned by Google. Ergo, if you post something there, sure enough it will be seen and crawled into Google’s search engine.

Opting to go for Google+ in generating b2b leads is up to you. There are still other great lead generation techniques out there, even if it is out of the Internet. For example, getting the aid of quality b2b lead generation services. Lead generation companies that have already acquired an immense amount of experience will be the key to letting your company earn more qualified sales leads and appointments.

How to do Twitter Marketing Effectively

b2b lead generation using TwitterWhen Twitter came along a few years back, people did not seem to mind it much. People only thought of it as a tool used to share thoughts, sayings, funny stuff, and whatnot in 140 characters or less. However, what only a small number of people then knew is that it is a great way to market their products and/or services. The online social community then grew into a very large website with millions upon millions of users everyday; many of which are businessmen trying to marketing their goods.

Here are some effective ways to do Twitter marketing:

  • Use hash tags

    Hash tags are Twitter’s own brand of tags. What you do is put a pound sign (#) right before your keyword. (e.g. #leadgeneration, #marketing)

  • Follow, follow, follow

    Many people follow back if you follow them. If you get more followers, the more likely to be viewed and even followed by more people.

  • Post more, a lot more

    Twitter is more about posting stuff. So always advertise your business (in 140 characters or less). When posting, always use those hash tags to get your word across to advertise your business.

The good thing about Twitter is that it can be combined to other marketing methods. For instance, a good marketing partner for this procedure is to outsource to lead generation companies, more specifically those that handle lead generation telemarketing. Getting lead generation services allows for a faster approach to getting your b2b leads, thus letting you achieve a faster way increase your ROI.

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