Tag Archives: lead generation services

Should Appointment Setters Care About Prospect Skillset?

Budget, Authority, Need, and Timeframe.

 

For those new to B2B marketing and sales, this is a good place to start defining leads before setting appointments. However, the reality is that there could always be more complex factors at work behind a prospects decision.

 

Skills should be of particular importance to appointment setters right about now. Much is discussed on the topic of managerial skills versus other core assets that could be of concern to yourself and to your prospect company.

 

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Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

 

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

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Outsourced Lead Generation – It’s Hardly Political

It seems like for a lot of people, the only time they ever hear about outsourcing is when it’s the topic of a political debate. This, however, is just one of the reasons why so many misconceptions about outsourcing still exist.

Take outsourced lead generation for example. Like many hot-button topics, the truth is found in the middle ground of two unrealistic extremes. One of them is the idea that outsourcing is an executive/manager’s ticket from doing any real work and the other is that the tasks being outsourced can be so simple, they don’t really need any serious in-house investment.

 

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Sales Leads, BendGate, and Desperate Competition

During the War of Currents, Thomas Edison spent more than a pretty penny churning out propaganda against advocates of alternating currents. It didn’t matter if he had to publicly electrocute live animals or develop the electric chair.

You’d think in this day and age that sort of desperation would’ve been just a little bit unethical.

Unfortunately, it looks like even industry leaders haven’t shown much has changed. And worse still, this kind of desperate competition will always come at the expense of your sales leads.

 

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Lead Generation Tips – Handling the Politics Inside and Out

Most marketers often shy away from anything to do with politics. All that controversy and activism seems to distract lead generation campaigns from what they’re simply called to do: Find potential clients.

 

And yet, what they may not realize is that politicking will find its way into the conversation regardless. Just because you’re not talking about ISIS or 9/11 doesn’t mean politics won’t impact the quality of a lead or the success of your sales reps.

 

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