Tag Archives: lead generation services

Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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Generating Sales Leads VS Closing Sales

Just how much should you demand from a lead generator?

 

This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is a lot easier than generating sales leads yourself.

 

But reasonable as that sounds (that’s right, it is), there is also a limit to how much you can ask. Even if you were to assemble your own B2B marketers, you can focus too much on generating sales leads instead of closing them.

 

You don't need this much to close a lead.

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Lead Generation Tips – Leaving Prospects On Their Own

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture.

 

This works because most prospects nowadays don’t really like being led around their noses for a solution. They want to learn and figure things out on their own.

 

Is it really that simple though?

 

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Getting Sales Leads from the 90s Kid

What do sharks and turtles have in common? Well, if you were once a kid in the 90s, you’d know that mutant versions of both were popular cartoon shows. (Them alongside hockey playing ducks and bike riding mice from outer space.)

 

So why the trip down this memory lane? The real question is: whose memory lane is this? The answer is millennials. It doesn’t take an MBA to know they are already taking up space in your offices, your conference rooms, and well on their way to occupying positions beyond the managerial suite.

 

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Sales Lead Generation Tips – Know When The Land turns Dry

The relationship between today’s marketers and the Google search engine has always been a turbulent one. However, this relationship is just but one of the many the search-engine giant has with the rest of the world. And while you can argue that marketers have quite an impact on the development of its search engine, the impact of other influences shouldn’t be underestimated. You have the views of those using the system to locate information. You also have those taking it further by calling legal actions and controversies against the giant (just search “Right to be forgotten”).

 

Hence, it’s important that your sales lead generation strategy is prepared for the worst: when the land of SEO is no longer fertile because of it.

 

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