Tag Archives: lead generation services

Lead Generation Tips – The Mutating Blur Between B2C and B2B

B2C and B2B marketing have always looked at each other from opposite ends. Indeed, like two sides of a coin, these two forms of marketing are often looked at by companies and/or researchers and compared to one another.

That was then, but what about now? It’s like the Teenage Mutant Ninja Turtles. One moment you left the line as it was. Things seemed normal. Yet by the time of your next lead generation campaign, the line’s mutated into an unrecognizable blur!

 

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Using Sales Lead Generation to Keep Prospects Converted

You’ve all heard the phrase ‘preaching to the choir’ and it’s often a metaphor used to discourage spending money on the already converted. On the surface, it makes a lot of sense (especially from a B2B marketing standpoint). Sales lead generation can be costly and you don’t want to invest any more of it than you already have to.

 

But what if you actually do have to? Are you certain that once a prospect’s been converted to buy your solution, they’re going to stay converted?

 

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Lead Generation Tips – Using Merchandising and Endorsements

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like B2B lead generation? You might think that but the underlying concepts of both can be applied. Better still, you might already be applying them but just aren’t aware of it.

 

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Outsourced Lead Generation – Independence and Responsibility

The 4th July weekend celebrates all things American. But among those things, one that stands out is the idea of independence. People associate a lot of American things to independence, whether it’s the kid going to college or the same kid finally getting a job right after.

 

But in terms of outsourcing the B2B lead generation process, independence can mean taking it all back and finally getting to do the whole thing yourself. That’s not really a bad thing (especially when your provider still has dozens of other clients). The real challenge though lies in your own company. Are you truly prepared to this on your own? Ask yourself the following questions:

 

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Sales Lead Generation Tips – Big Fish and Little Fish

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both that The Fault in Our Stars is currently dominating. And all the while, Transformers 4 and How to Train Your Dragon 2 have yet to make their entrance.

 

Still, the shocking and fast-paced competition should really come to no surprise for anyone in the marketing business. Even the most successful sales lead generation campaigns can find themselves in a similar situation: One minute you’re on top, but then there’s always a bigger fish.

 

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