Tag Archives: lead generation services

Offshore Telemarketing – Know How You Need It (Not Just Why)

There is no shortage of controversy surrounding offshoring. But when it comes to things like offshore telemarketing or online advertising, critics and skeptics make the mistake of painting with a broad brush. Ask yourself this simple question: Are the mistakes made by a particular outsourced process applicable to telemarketing or web banners?

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Enter 2013 – Is Your Lead Generation Strong Enough?

lead generation servicesThe year 2013 is fast approaching and many companies are doing their best to close some last minute sales, others are still keeping their lead generation campaigns strong in the hopes of bringing in some more sales leads before the 4th quarter finally comes to a close. Others are already planning newer lead generation tactics while others are planning to stick to the same old tricks they’ve had up their sleeves to see how they fare in the new business year. So the question is… is your lead generation strategy strong enough?

As the new year approaches fast, and a new business year coming as well, where should you take your business’ lead generation strategy? Should you go with outbound marketing? Should you rely on killer content? Or should you go all-out with Internet marketing? You probably have a lot of questions as to where you should lean to in order to do lead generation. Let’s try to answer that question then:

  • Outbound marketing – Some say that outbound marketing is dead. The answer: it isn’t. If you use outbound marketing tactics as part of your lead generation strategy, learn which approaches get you the best results. Has direct mail marketing worked for you in the past? Has investing into radio and TV ads brought you any good business leads? Has telemarketing and cold calling given you a positive ROI? Ask yourself these types of questions to figure out which course of action to take in regards to marketing.

  • Let content be king – Marketers are seeing a rise in the use of high-quality content to improve conversion rates and results with lead generation. Should you do the same thing as well? Definitely yes. If you have some creative minds in your company, leverage your content marketing strategy with content from your own employees. If you lack the necessary capabilities to create killer content, you can also consider hiring a third party content marketing specialist. Let content be king and part of your lead generation strategy.

  •  Tackle the Internet – Marketers can no longer ignore the power that the Internet has to contribute to any marketing strategy. Marketers are taking on social media, they’re blogging and using landing pages to convert more site visitors into sales leads, they’re using SEO to help rank better on search engines and get more traffic; simply put they are using the Internet to do business and attract potential customers.
  • Do direct marketing – Direct marketing approaches such as direct mail marketing, email marketing, telemarketing and cold calling should still be utilized in order to perform lead generation. Direct mail, although costly, still gets much visibility. On the other hand, email is now one the most favored communication tool. Telemarketing and cold calling can get you in contact with prospects in far-off locales, or when you do not have enough resources to dispatch your sales reps to meet with your prospects. Direct marketing is powerful and delivers your messages to your prospects.

Which among these marketing strategies will you use in sales lead generation? Will you use one, two, or all of them? Do you think these approaches will make your lead generation campaign stronger? One thing is for certain though – all of these serve to help you ramp up your marketing campaign!

How to Do Lead Generation Appointment Setting for Startups

b2b lead generation and appointment setting servicesStartup companies are known to have a low budget. From spearheading projects down to giving out monthly salaries to employees, such “young” businesses need to put a borderline on the cash that is coming out of their finances. Ultimately, lead generation and appointment setting can become extremely difficult to accomplish.



The main goal for today’s startup companies is for them to secure a suitable number of leads without having to spend too much on the campaign. However, since there are too many things to consider in starting and maintaining the b2b marketing course that these businesses will almost always go over the bar in their financial expenditures.


From hiring business lead generators and sales appointment setters, to purchasing the right technologies to contribute to the campaign’s fruitful completion, to even paying electricity bills for all the tools that will be used during the course of the b2b lead generation and appointment setting campaign.


With all these things to consider, it is no wonder businesses that are still in their early stages will seem to have given up when they haven’t even touched the starting line. In order to get things going with a high chance of success even from the start of the campaign, the aid of professionals are needed.


Outsourcing? Wouldn’t it cost more?


At first glance, getting the aid of seasoned sales and marketing people may be too much. However, their services allow for a more cost efficient b2b marketing campaign; especially when said professionals come in the form of business-to-business cold callers.


Related Topic: Maximum Lead Generation from Geo-Targeting Markets


Business call center services provide more than sufficient help in generating quality leads and sales appointments. Furthermore, they do it in order for startup businesses keep their budget within the safe zone. How is this possible? Take a look at the following benefits of outsourcing to third party contact center services:


  • Provide additional resources to companies.


  • Establishment of an effective calling script


  • Usage of a laser-targeted contact database


  • Acquisition of extra help from marketing specialists


  • Near instant procurement for years of experience of touching base with targeted decision makers


There are other features and benefits that can be attained from getting outsourced cold calling services that will make a lead generation and appointment setting campaign a more cost efficient one.


One such low-cost program is the pay per call telemarketing campaign wherein the payment scheme focuses on the number of cold calls to be made rather than outwardly paying for the entirety of the third party services.


For expert lead generation and appointment setting services, it is best to get in touch with a reliable outbound call center firm as early as possible. Even startup companies should take note that they have big (even gigantic) competitions that are ready and waiting to take interested prospects away from their grasp.


For more information on where companies, startup or not, can acquire such services, visit http://www.121durectmarketing.com today.


B2B Lead Generation Tips: Tip #6 – The Right Telemarketing Call Center

call center outsourcingWelcome back to learning about getting the right way to do business lead generation and b2b appointment setting. Last time, we talked about the wonders of what outsourcing to lead generation services can do for you and your organization (to check that tip out, click here). Today, we are going to learn how to look for a call center… THE right call center.

As stated before, you may have already heard some nasty things about telemarketing call centers and the way telemarketers talk to prospects. Fear not, it is just a matter of finding the right contact center for you.

How can we separate the capable cold calling firm from the not-so-capable ones?

It’s just a matter of asking the right questions. It’s just like interviewing someone if he or she is perfect for a job position in your organization. You ask them some questions to gauge their professionalism on what will be their tasks. Here are some questions that you can use in searching for the right contact center.

  • Can you give me a list of some companies that you have worked with in the past?
  • Where the campaigns of said companies successful?
  • Is your contact database updated and verified constantly?
  • How long have you been in the lead generation industry?
  • What happens if an appointment fails to show up?
  • How much are the services of your sales representatives?
  • What is your edge among other contact centers?

If the call center is able to prove that their answers with hard-core evidence, then by all means opt for them and let the business leads and sales appointments fill your sales pipeline.

This is it for today’s tip. Tune in tomorrow for the next technique on how to bring success to your b2b lead generation campaign.

B2B Lead Generation Tips: Tip #5 – Outsourcing to a Telemarketing Call Center

telemarketing call centerCongratulations! We are now on the fifth day of our ten day business lead generation and b2b appointment setting tip and technique giveaway! If you’ve missed the previous tip, you can still check it out by clicking here.

Today, we are going to talk about getting others to work for your marketing campaign. That’s right you read that correctly, you can get others to work for YOUR marketing campaign.

Outsourcing to lead generation services has already been used by hundreds, if not thousands of companies around the globe. So why shouldn’t you? Many would prefer getting the aid of professional telemarketers in telemarketing call centers than any other lead generation company.

Maybe you have heard a lot of things that would put these call centers to be blacklisted in your point of view. However, take a moment of time and look at the positive and entirely beneficial things that can put your organization on the map because of their aid. Let’s spill the beans on what their telemarketing services can bring about your wonderful financial success.


  • No more training your salespeople to do an extra load of tasks
  • Let your salespeople focus on closing sales rather than looking for leads
  • As such, the sales process will literally be cut down in half, or even more
  • Save internal costs by not using your own utilities for your lead generation campaign
  • Add up to your organization’s resources instead of using them all up bit by bit


There are tons of other wonderful things that call centers can bring for your marketing campaign and most importantly with your organization. Ask a reliable contact center today on what you can get from getting their services.

That’s it for today’s tip. Check again tomorrow for more!

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