Tag Archives: lead generation strategy

Lead Generation Tips – How Ending Trends Should Not End Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big or how fun the whole thing was, eventually the crowd goes away and it’s time to pack up.

 

This is actually a sticky situation in B2B lead generation. No matter how long or how complicated your sales process, this kind of excitement is still the key to attracting potential clients. That’s why you ride on trends like the World Cup. There is a major struggle to be in the biggest conversation because that’s where you think your target market is found. So once the party’s over, it seems like the game’s over too.

 

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