Tag Archives: lead generation

Lead Generation Tips – Timing Like TV

Content and online marketing have always been hailed as the new force that’s driving today’s B2B marketing and lead generation. This is often believed to be the result of the internet giving consumers more control on what they get, when they want to get it, and where to find it.

 

It’s like in the case of online television and real television. Nobody has to worry about missing a show anymore. You just stream online or better yet download it. You can see this happening with companies like Netflix capitalizing more on their own, original content much like in other online media industries already established by webcomics and celebrity YouTubers.

 

But while customers are all free to receive the content whenever they want, it doesn’t mean you’re also free to produce it out just as freely. The internet has not eliminated the need for a schedule in your overall lead generation strategy.

 

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Lead Generation Tips – The Mutating Blur Between B2C and B2B

B2C and B2B marketing have always looked at each other from opposite ends. Indeed, like two sides of a coin, these two forms of marketing are often looked at by companies and/or researchers and compared to one another.

That was then, but what about now? It’s like the Teenage Mutant Ninja Turtles. One moment you left the line as it was. Things seemed normal. Yet by the time of your next lead generation campaign, the line’s mutated into an unrecognizable blur!

 

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Telemarketing Tips – How to Not Fade into History

World Cup fever is fading but can the same be said of its many highlighted events? From Tim Howard memes to grieving Brazilians, can everyone truly say FIFA is just going to fade back into another distant memory? Kirk Olson of Horizon thinks otherwise.

 

His views however only bring up a much bigger topic. How is it that despite the fever going down, big events still leave impressions that really last? Better still, how can your own telemarketing campaign leave just as strong an impression?

 

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Old Customers Influence New Sales Leads

You’ve heard of using other customers to influence the rest of the market. It’s a common element in social media marketing strategies. However, what about old customers specifically? Can they really make a difference in your sales leads? Sometimes differences of opinion can vary across generations of different prospects (especially when you’ve managed to stay in business for so long).

 

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Lead Generation Tips – Using Merchandising and Endorsements

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like B2B lead generation? You might think that but the underlying concepts of both can be applied. Better still, you might already be applying them but just aren’t aware of it.

 

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