Tag Archives: lead generation

Lead Generation Tips – How Ending Trends Should Not End Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big or how fun the whole thing was, eventually the crowd goes away and it’s time to pack up.

 

This is actually a sticky situation in B2B lead generation. No matter how long or how complicated your sales process, this kind of excitement is still the key to attracting potential clients. That’s why you ride on trends like the World Cup. There is a major struggle to be in the biggest conversation because that’s where you think your target market is found. So once the party’s over, it seems like the game’s over too.

 

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Appointment Setting Tips – Let B2B Prospects Create Their Menu

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real buying mood. (Yes, we all know it gets more complicated than that but don’t forget simplicity is also another marketing objective.)

 

There are a lot of movies showing business meetings happening in gourmet restaurants or jazz bars. But business clichés aside, those are still legitimate examples of creating good buying experience. What’s more important however is that those experiences are created indirectly by the prospects.

 

Simply put they’re making the menu.

 

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Telemarketing Tips – Engaging a Mobile Generation

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the start. But oddly enough, some of these viewers could have very well been workers watching the games right inside their desk/cubicle/even toilet.

 

This though is just one tiny reflection of a growing reality in the workplace. Technology and its accompanying attitudes are heralding a new generation. This same generation has long been held as the doom to traditional marketing strategies like telemarketing. Now would be a good time to review how to keep this practice alive and why doing so is actually critical to the adaptation of all lead generators.

 

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B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles, the answer might be no.

 

The next question is how can marketers deal with this?

 

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Lead Generation Tips – Make Sense on All Accounts

Everyone (including B2B marketers) has been trying to tie in their content strategies around the 2014 FIFA World Cup. But while there’s no shortage of those ideas, one other aspect of the World Cup should tell you that your lead generation strategy needs to make sense on all accounts.

 

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