Tag Archives: lead generation

Is Content King of Your B2B Marketing?

Easier said than done. For years content marketing has emerged from simply being a medium for you to share insights that will fortunately be taken notice by your potential B2B leads to something that could make or break your B2B marketing campaign.

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B2B Marketing Strategies Don’t Always Go Smoothly

Remember that time when you’ve been ridiculously lucky that everything seems to be working on your way? Yeah, that was an awesome time. But what about those times when the sky seems to be falling down on you? We all had those moments. Even your B2B marketing has those moments.

 
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Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

Underscoring Outsourced Lead Generation Is A Basic Business Tactic

You might think outsourcing’s a dirty word but if you’re not aware of when you’ll finally find yourself in need of it, you’ll be making a very serious yet very avoidable business mistake.

 

As a matter of fact, outsourced lead generation can be a particular example of how the decision is really a basic tactic that needs to be taken seriously, not squeamishly.

 

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Outsourced Telemarketing Has its Own Long-Distance Awkwardness

There’s no denying the negativity of a long-distance relationship. What’s strange is that it’s not just romantic relationships that can experience these awkward drawbacks. Dealing with outsourced services can carry the same sentiment (even without the Valentine sentimentality).

 

In particular, outsourced telemarketing is one of those services that can be really thorny…

 

or easy enough to deal with.

 

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