Tag Archives: lead generation

Alarmism and Appointment Setters

You know it could all be thanks to the internet that the world is more informed about the crazy things that are happening in the world. Recently, LeBron James made news for taking part in the recent “I can’t breathe.” protests. Meanwhile everyone from terrorists in Mosul to Russian commentators are swarming with laughable incredulity at the fracas.

 

But rest assured, that’s as political as this post is going to get. It’s just when you take a step back, you have to realize that this isn’t SNL. This is reality, the reality that anything being published can rapidly gain traction and notoriety as it jumps along whatever’s causing the latest global alarm.

 

This is same alarm can be of a great boon to appointment setters or it can be the worst mistake they’ve ever made.

 

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Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.

 

But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.

 

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Is Lead Generation THAT Easy Nowadays?

The short answer is obviously no. However, there are a lot of lead generation and marketing tactics that seem so easy to pull off. You want a really shocking example? Look up the Masrani Corporation.

 

If you’re one of those who just went, “Hmm, a new client?” after one look at the site, you’ll be sadly disappointed. It’s fake.

 

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Sales Leads and Sales Teams – You’re Really Just Getting a Job

There are two ways to interpret the phrase, “Got a job.” One is the usual, “Hooray, I got employed!”

 

The other is the kind you hear when you’re watching a movie about hired mercenaries or bounty hunters. Expendables. Charlie’s Angels. A-Team. All these action flicks feature really rugged business relationships where ‘jobs’ are in fact complex assignments or missions (oh yeah, and full of shooting stuff).

 

But you know, the same thing could apply to sales teams and sales leads.

 

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Should Lead Generation Campaigns Align With Larger Events?

When you look at Black Friday from a strategic perspective, it sounds like a good date to release products and pepper marketing tactics that lead up to the big sale. Whether it’s toys and clothes or even groceries and gaming consoles, there’ll be plenty of people looking to score a big discount (and big profits for stores).

 

The same logic could extend to large, B2B events because they’re in anticipation for a coming season. Plenty of businesses could have their own Black Friday because it’s to prepare for workers going on holiday or because they predict sales at a particular average.

 

However, there is a dark side to Black Friday and applying the logic of letting an event increase the power of your lead generation efforts could also backfire.

 

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