Tag Archives: lead management

Sales Lead Generation Tips – Big Fish and Little Fish

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both that The Fault in Our Stars is currently dominating. And all the while, Transformers 4 and How to Train Your Dragon 2 have yet to make their entrance.

 

Still, the shocking and fast-paced competition should really come to no surprise for anyone in the marketing business. Even the most successful sales lead generation campaigns can find themselves in a similar situation: One minute you’re on top, but then there’s always a bigger fish.

 

Continue reading

From Appointment Setting to Family Gathering

Appointment setting is still normally a one on one process. The person your marketers and salespeople engage with may represent the interests of their company. However, they’re still just one representative.

But of course, there are cases when more than on decision maker has been brought on board for the sales appointment. This makes for longer meetings but still not too difficult (especially for expert sales reps).

What can make it tricky though is if there’s more between those people besides the business itself.

Continue reading

B2B Marketer’s Guide – Giving Your Own Golden Globe

Stunning gowns. Flawless suits. And finally, the ever-present red carpet. The 12th of January marked the day of the 2014 Golden Globe Awards and its never-ending use of the word ‘best’ (e.g. best picture,  best music, best supporting actress etc).

 

Like any golden award night, the event recognizes and encourages actors, actresses and directors to keep up their contributions to the entertainment industry. But are superstars the only people entitled to this? Certainly not. Even customers get prizes for being the best of what they are.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...