Tag Archives: lead nurturing

Sales Lead Generation Tips – Big Fish and Little Fish

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both that The Fault in Our Stars is currently dominating. And all the while, Transformers 4 and How to Train Your Dragon 2 have yet to make their entrance.

 

Still, the shocking and fast-paced competition should really come to no surprise for anyone in the marketing business. Even the most successful sales lead generation campaigns can find themselves in a similar situation: One minute you’re on top, but then there’s always a bigger fish.

 

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Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet:

 

I live in my own little world, but it’s okay. They know me here.”

 

Occasionally this pops out on self-motivational sites or shared by the people who take pride in their own weirdness. But touchy as it is, you can actually apply this concept when targeting with your B2B lead generation services.

 

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Outsourced Telemarketing Tips – Learn to Shut Off at the Right Time

Salespeople sometimes need a vacation so it’s not surprising that they’ll want you to ‘shut down’ the source of all their appointments from time to time. However, like a real power switch, you need to be really honest with your outsourced telemarketing vendor about the exact time. If your salespeople plan on taking a leave on a particular day (or days even) then they should be the first to know.

 

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B2B Telemarketing – Will Google Glass Finally Kill It?

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale.

 

The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of course, they’ve got $1,500 to spare.) It could be a matter of time when they’ll eventually take the world by storm (just as smartphones already have).

 

Like the smartphone though, does Google Glass foreshadow the doom of older B2B marketing techniques like telemarketing?

 

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B2B Marketing Tips – Turn into An Easter Egg

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films.

 

Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only a cute marketing stunt, half of it is because people just like finding them.

 

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