Tag Archives: lead nurturing

Is Your B2B Marketing Good Enough for the Easter Bunny?

In all stories and films featuring the Easter Bunny, he’s often depicted as a really elusive figure (like the spring time version of Santa Claus). No matter how hard kids (and in some weird cases, adults) try to get him on tape, he gives them the slip better than Bigfoot.

 

This sounds a lot like some cases in your marketing campaign. No matter how hard you try and search for this elusive, legendary prospect, it’s like such businesses don’t even exist!

 

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Getting Too Familiar via Telemarketing

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch and it keeps your brand from sounding too automated, distant, and robotic.

 

Because of all this familiarity though, sometimes you end up behaving rather differently from when you first made contact with your prospect. But believe it or not, these subtle changes can either make or break the very relationship you’re trying to preserve!

 

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Restocking B2B Marketing Resources – Part 3

Last week, we discussed the two different resources used by telemarketers and email marketers and how they keep them stocked during B2B lead generation campaigns. Today, you’re going to learn about a resource that’s a wee bit trickier: content.

 

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Appointment Setters – Antidotes to Post-Valentine Potions

During the month of February, you can say it’s even a duty for most people that they forego their business interests in favor of their romantic ones. It explains why most workers try to leave early on Valentine’s Day.

 

But since that day’s long over, it’s back to work for your salespeople. And as marketers, it is your duty to make sure they still continue to make more appointments with potential customers and not just their dates.

 

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Email Marketing Tips – Valentines Teach More than Just Good Design

Whether its love letters or marketing emails, people forget that they’re really all just messages. What makes them different is the kind of weight they carry and not the fact that one’s got a webinar invite while the other’s in a scented envelope.

 

This is important for marketers because the quality of a message isn’t just about metrics, systematic marketing tactics, or even template design.

 

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