Tag Archives: lead nurturing

B2B Sales and B2B Marketing – Straighten Out Their Versions of the Client

When marketing and sales clash, it’s always due to having a different version of a single client. It’s like the less extreme version of various groups have differing views on a historical person.

 

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B2B Marketer’s Guide – Giving Your Own Golden Globe

Stunning gowns. Flawless suits. And finally, the ever-present red carpet. The 12th of January marked the day of the 2014 Golden Globe Awards and its never-ending use of the word ‘best’ (e.g. best picture,  best music, best supporting actress etc).

 

Like any golden award night, the event recognizes and encourages actors, actresses and directors to keep up their contributions to the entertainment industry. But are superstars the only people entitled to this? Certainly not. Even customers get prizes for being the best of what they are.

 

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Two Halloween Tactics for Telemarketing

What does telemarketing have in common with wearing costumes? Better yet, what does it have in common wearing costumes that aren’t the typical set of vampires, werewolves, and Frankenstein freaks?

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