Tag Archives: leads for business development

Appointment Setting Those Taking The Less-Traveled Road

One of today’s most popular appointment settingstrategies involve targeting businesses who are just starting out. These are the kind of businesses whose decision makers and owners still lack sufficient knowledge. The reasoning here is that B2B companies like yours use the appointment setting process to start the education they need. Coming out with a sale is also an added benefit.

 

However, how aware are you that you are in fact appointment setting with prospects taking a less traveled road? For example, look at this FoxBusiness article which tells the story of Squarespace’s founder:

 

 “Coming out of college with a job offer from Google sounds like a win, but Anthony Casalena decided to go in a different direction. Convincing his dad that turning down Google and creating his own company was the more lucrative way to go, however, took a bit of persuasion.”

 

Have you ever heard similar stories from other prospects? They were given a chance to work with this or that big company but they decided to strike out on their own? Naturally, you have to respect such an independent spirit. On the other hand, your appointment setting campaign should not ignore the reality of challenges awaiting these prospects.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...