Sales leads represent the many opportunities to keep going forward in your cleaning business. This can be relief for those who feel that any target market gets dominated by a competitor. On the other hand, you do not want that relief lowering your guard!
Think of your sales leads like building stones to a fort. You make the most of your stock to build the strongest walls without any waste whatsoever. However, despite how much you have built, you will eventually run out of stones. What happens when your competitor has managed to grab all the sales leads outside and leave you with nothing? Given time, that wall will crumble.