Tag Archives: marketing

lead generation, business to business leads, outbound telemarketing, IT sales leads, software sales leads

Is Online Killing Offline Lead Generation?

lead generation, business to business leads, outbound telemarketing, IT sales leads, software sales leadsIt seems like nary a day goes by that a business man doesn’t wonder about how many new connections they’ve made on LinkedIn, or how many new “friends” do they have on Facebook. Maybe you’re thinking about how many Circles you should join on Google+ today, or how many new people you want to follow on Twitter. Lead generation has really taken off and gone online.

Continue reading

targeted sales leads, lead generation, inside sales, qualified business leads, telemarketing

Fuel Your Inside Sales Campaign With Targeted Sales Leads

targeted sales leads, lead generation, inside sales, qualified business leads, telemarketingIf you have your own inside sales team, you are going to need to make sure that your team always has a list of people to call. Inside sales involves heavy use of the phone either for cold calling or B2B telemarketing purposes, as such it is important that your team always have qualified business leads. However, if you are looking for better results, you should have targeted sales leads instead.

In doing B2B marketing, attraction can be a wondrous thing. Prospects that are attracted to your company are more likely to buy from you, thus they are the best leads you could ask for. The problem is that it is difficult to attract your target customers to your company, especially when you market to a similar industry as your competitors. Continue reading

lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketing

Pre-Qualify Prospects for More Effective Lead Generation

lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketingBusinesses do B2B sales lead generation to help get new clients. The problem with the whole process is that, at times, a company’s lead generation campaign is not able to bring in leads that their sales team wants to work with. As a result, leads can be discarded or put aside, and that means lost opportunities. When your company dabbles in lead generation, like telemarketing, email or digital, it should produce leads that give you more chances at getting new clients.

Why does a lead get tossed aside by sales? The answer is because they do not deem it as qualified. When a lead is not qualified, it means that the prospect does not meet the minimum requirements that your sales team want to see in a prospect before they can give a proposal. Of course, you cannot work with just any company – think of other businesses that have no budget or don’t have that many employees. As such, it is important that you hand only qualified leads to your sales team. Continue reading

Related Posts Plugin for WordPress, Blogger...