Tag Archives: multichannel marketing

Has Direct Marketing Gone Indirect And Irrelevant?

LinkedIn co-founder Allen Blue says direct marketing ranks high on the endangered species list and well on the way to extinction. But before you take this industry insider’s word, you’ve got to look at other side too.  Yes, direct marketing does have its flaws. But is there really such a thing as a perfect marketing channel? Come on, anyone can easily find a mountain of evidence that shows one approach works (direct marketing included).


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