Ever experienced cold calling in hopes of trying to sell, or just advertise your business? Whether it’s forgenerating¬†financial leads, giving out phone surveys, or just for market research, calling complete strangers leave amateur marketers quaking in fear of picking up that handset.
Fear can come in many forms even in marketing. It can be transmitted from your end into your prospect’s end. They can and will sense your fear through your voice and how you handle their questions. Any slight notice of fear will let them come to the conclusion that you or your company is not capable of giving them a solution to their needs. Continue reading