Tag Archives: online marketing

Sales Lead Generation Activities Also Pursue Active Prospects

You’ve heard it so many times: Prospects only buy because they want to. You can’t compel them anymore. They do their own research thanks to the internet. Most sales lead generation activities should now focus on creating content that will attract prospects, give them the answers they’re looking for, and hopefully cultivate enough interest to make them buy on their own.

 

To summarize, it feels like you have to find a perfect match between your business and the prospect with the right set of problems to solve. On the other hand, does this fact really mean you should only rely on passive, inbound methods for generating leads or is it still possible to actively pursue active prospects?

 

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Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile apps. Generating targeted sales leads in the B2B market requires you to use more and more online resources as well. You blog to increase thought leadership. You use data in order to optimize your content. It’s even possible that you’re using cloud-based technologies as part of your CRM process!

 

Upon closer inspection though, the differences between some tactics of consumer and big business marketing could indicate something bigger: an answer to the growing internet hive mind.

 

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Humanity: Telemarketing’s Last Stand?

Before, marketing (in both B2B and B2C) made prospect engagement pretty simple. You get as many people as interested as possible and then you move in for the sale.

 

It’s no surprise that classical cold calling strategies and advertising was so commonplace that they became the face of the industry.

 

Yet today, that era was swiftly put to end as communication grew more advanced and computerized. But as technology continues to automate marketing, is its increasing need for live engagement the only chance telemarketers have to stay relevant?

 

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