Tag Archives: outsourced lead generation

Misconceptions About Data Used in Lead Generation Companies

Data integrity is vital to the lead generation process. That’s why salespeople who outsource it often ask if vendors ever share the data they use with other customers.

Justified it may be, this leads to several misconceptions about how lead generation companies gather, store, and handle their data.

 

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Outsourced Sales Leads Must Come From Cultured Companies

Your sales leads are more or less the profiles of your potential customers. But in industries like advertising, expect the impact of factors asides from those defined by the BANT abbreviation. The best example would be how the culture of one business impacts the more specific needs outlined in your sales leads.

 

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