Tag Archives: outsourcing

Outsourced Lead Generation – It’s Hardly Political

It seems like for a lot of people, the only time they ever hear about outsourcing is when it’s the topic of a political debate. This, however, is just one of the reasons why so many misconceptions about outsourcing still exist.

Take outsourced lead generation for example. Like many hot-button topics, the truth is found in the middle ground of two unrealistic extremes. One of them is the idea that outsourcing is an executive/manager’s ticket from doing any real work and the other is that the tasks being outsourced can be so simple, they don’t really need any serious in-house investment.

 

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The Other Star Players of Your Telemarketing Team

A lot sure happened during the latest Superbowl. You had Bruno Mars, a halftime of blockbuster trailers, creative corporate ads and of course, the astounding first-time victory for the Seattle Seahawks.

 

Despite the top offensive strategies of the Broncos, it was well received by an equally quick, defensive response by the Seattle-based football team. But in football, the star players aren’t the only ones who make the game.

 

Likewise, a telemarketer isn’t the only primary asset of your B2B lead generation campaign.

 

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