Tag Archives: politics

Sales Leads Are Obstructed by Political Paranoia

It’s said that empowering your prospect can win you rapport and generate more sales leads. But what’s the opposite of that? Can anything depower your customer’s buying decision and render your marketing attempts useless?

 

Paranoia and fear would certainly fit the bill. And in the work place, politics tend to be a major producer of both.

 

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Outsourced Lead Generation – It’s Hardly Political

It seems like for a lot of people, the only time they ever hear about outsourcing is when it’s the topic of a political debate. This, however, is just one of the reasons why so many misconceptions about outsourcing still exist.

Take outsourced lead generation for example. Like many hot-button topics, the truth is found in the middle ground of two unrealistic extremes. One of them is the idea that outsourcing is an executive/manager’s ticket from doing any real work and the other is that the tasks being outsourced can be so simple, they don’t really need any serious in-house investment.

 

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Telemarketing Tips – Play With Politics, Prepare To Get Burned

Contrary to the title, this doesn’t mean that it’s absolutely forbidden to put politics in your telemarketing strategy. There’s still room for exceptions and not to mention you always have to think about the context.

 

What this really means is that just like how fire dancers ‘play’ with fire, you have to be prepared to handle the heat. There are advantages to marketing yourself with the label of a political approval. But unless you’re careful, that label could quickly turn into a target sign on the head of your business.

 

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